7 WhatsApp messages that bring customers back

WhatsApp is where your customers already are. Used well, a short message at the right moment brings people back without feeling like spam. Here are seven that work for local shops.

1. The welcome

Welcome to Brew House Cafe rewards, Priya! You have your first stamp. 9 more and your cappuccino is on us.

When: right after the first scan.

2. One stamp away

Just one more visit and your free haircut spa is ready at Glow Salon. See you soon!

When: the day after the customer reaches the second-last stamp.

3. We miss you

It has been a while, Rahul. Your 6 stamps at FitZone are waiting. Here is a free protein shake on your next visit this week.

When: after about twice your usual visit gap. For a cafe that may be 14 days, for a salon 45 days.

4. Reward expiring

Your free mithai box at Sweet Delights expires on Sunday. Pop in before then!

5. Birthday treat

Happy birthday from Spice Route! Enjoy a free dessert with any meal this week.

6. Warm Hours

Double stamps today from 2 to 5 PM at Sharma Tea Stall. Bring a friend!

7. Festival greeting

Happy Diwali from SparkleWash! Get a free foam wash with any premium wash till 5 November.

Three rules for respectful messages

• Only message customers who agreed to hear from you, and always include an opt-out.
• Keep it short, personal and useful. One offer per message.
• Never send more than two promotional messages a week.

WarmVisit automated journeys send messages 1 to 5 for you, and Warm Hours and the festival calendar handle 6 and 7 in one tap.