How to choose the right reward

A good reward feels generous but costs you little.

• Target: aim for a reward in 3 to 6 weeks of normal visits. A daily chai customer can do 10 stamps; a salon customer needs 5 or 6.
• Value: a free item worth about 8 to 12% of the total spend to earn it works well.
• Choice: offer 2 to 4 options so customers pick what they value.